Child with Flag

According to the US Census Bureau,   The outlook for the future of African children is steadily improving while it appears that America is becoming the new frontier with Children at Risk.

1. Survival

Quiet Way participated with the Princess Festival in a Daddy Daughter Ball in December 2014. The Ball was done in cooperation with a prominent School District in Utah. We provided a large batch of free tickets to children who were recommended by their principals as persons deserving special consideration. A couple stories among many: One little girl had been living in the back of a box truck with her family for the entire school year. Another little girl had been living with her recently widowed mother and other siblings.  They were being evicted from their home with no clear place to move to.


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2. How to Excel

Media in America has taught that ‘rugged individualism’ is the most beneficial lifestyle. The new movie “Wolf of Wall Street” is a poster child of the excesses that win these popular labels of ‘success”. We believe that ‘group success’ is a far more beneficial path to long term stability and the wellbeing of children. Our review of available research clearly demonstrates that learning to care about others and giving service strengthens communities and provides a framework of mutual stability. Life skills that build communities are said to be critically important in these current times. Quiet Way partners with many other charitable organizations to identify children in need and helps to make programs available to those individuals that teach the steps and methods of CARING FOR OTHERS and giving SERVICE.


We have been experimenting with this concept by providing tickets to children and families to participate in the Princess Festival. (

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“The shift is …. from a self centered person (aka “DIVA “) to an empowered person (prince or Princess) who cares about and serves others ….” In a 2012 study conducted by Dr. Sterling Bone (Utah State University School of Business) and his colleague, Dr. Tracy Suter of Oklahoma State University, concluded the following:

In our qualitative in-depth interviews with mothers and their young daughters show that they share deep, symbolic attitudes and behaviors around what it means to be a princess. In comparing the beliefs and lifestyles across the generations we find the archetype has remained very constant and unchanged. If anything, the concept of a princess has become more diva-like and certainly more materialistic. More than just a spurious correlation we have found a troubling connection between this materialistic/diva princess and a low body image and increased eating disorder, depression, and low self-concept. Among those mothers and daughters that have participated in a Princess Festival event and have latched onto the “true” princesses definition, they are much more educated and open to having the critical conversations in their homes. The Princess Festival is a powerful, transformative intervention to update the princess archetype.

Sterling A. Bone Assistant Professor of Marketing Huntsman School of Business Utah State University


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